DISQUS

scottmonty · 1 year ago

Brian,

Thanks for noticing. This hasn't been easy, but let me just make one observation: it's much easier than it would have been if I were not an active participant in the Twitter & blog communities.

Keep up the great work yourself.

Scott Monty
Global Digital Communications
Ford Motor Company

Jim Reynolds · 1 year ago

Brian,
Great article. Thank you for the mention of Techrigy we appreciate it!

Jim Reynolds
Director Of Sales
Techrigy Inc
jim@techrigy.com

Bob Pease · 1 year ago

Brian,

Thanks for the Techrigy mention. You bring some a good point to the table; hearing the conversation is good, but it's what you do with the conversation that really makes a difference. Imagine the difference Motrin could have made had they monitored their campaign and directly engaged some of the opinions out there.

Bob Pease
Web Developer
Techrigy, Inc

David Alston · 1 year ago

You are absolutely right Brian, it involves listening AND engaging. And there is no better place to see the impact of social media on a brand than going to Google and searching any brand. Take a look the the number of sites the brand would actually own, how many are blogs/tweets/youtube vids and how many are media. I bet most readers would be surprised to see just how much conversations about a brand appear on the first and second pages. Often folks say, well my brand is not targeted at folks who would be active in social media. But I would respond by saying how many of that audience use Google, and the answer would be the majority. As a personal example, I tweeted once a couple of months ago about how terrible my wife had just been treated by a UHaul rep. It touched off a firestorm that lead to multiple reponse tweets, blog posts by a listers, even a mention in a keynote at a conference. And I just Googled Uhaul, and one of the blog posts on the firestorm sits at position 14, 2 months later. Social media conversations definitely define a brand.

So great post and thanks for the Radian6 shoutout to boot.

Cheers. David

Steve_Dodd · 1 year ago

Excellent comments Brian! And, once you understand the perspectives of those you need to engage with, the value becomes even more positive because then you can truly participate in conversations, not just attempt another form of "advertising" by mentioning names and "corporate" opinions.
Steve Dodd
www.sysomos.com

MartinEdic · 1 year ago

Totally agree:
Don't pitch, participate.

Cari · 1 year ago

This is exactly what we do or our clients. It's all about participating in conversations in a meaningful way. You want to make sure you are talking with your customers and have a good relationship with them in case a "Motrin" happens.

Cari
Buzz.io