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Social Media ROI – The Believers and Non-Believers
Yes, being dogmatic stifles innovation. But you also need a baseline, and you also need to be 'cognizant of where you differentiate', not random. GAAP - why bother? Web standards - why leverage when we can reinvent? Three tiered architecture - you're kidding right? ...use best practices, but listen for real opportunities to differentiate in the market...