Brian Roy's Blog - Latest Comments in Social Media – Perspective and Predictions

Re: Social Media – Perspective and Predictions

Richard Colback — Tue, 02 Jun 2009 00:15:55 -0000

It takes a few articles like this to get the brain kick-started. I like that you have asked some questions that attack the murk and noise of social media. While I am would categorize myself in the "monitoring" group, I agree that there is a need to challenge the simplicity of listening and expecting results and the laziness of blaming uncertainty from results on poor strategies. With this critical thing approach, I an looking forward to teh advances you make with JustSignal

Re: Social Media – Perspective and Predictions

briantroy — Tue, 26 May 2009 11:56:45 -0000

Thanks for the comments! Social Media matters (I'll be writing a follow up post this week), but the hype is significant and missing the similarities to the CRM hype is a great way to really get it wrong.

Re: Social Media – Perspective and Predictions

Jamie Favreau — Mon, 25 May 2009 18:53:40 -0000

There aren't any social media experts in this day and age. There are the people who are studying it to try and communicate the message. I believe things are ever changing and unless you look at the entire picture. You aren't going to get the entire message.

Great post on the ever changing world in which we live in.

Re: Social Media – Perspective and Predictions

Katie Harris — Mon, 25 May 2009 08:54:19 -0000

What a refreshing point of view!

Great post.

Re: Social Media – Perspective and Predictions

Tom — Sun, 24 May 2009 03:56:27 -0000

Very lucid post - I will be forwarding it to some people I know who want a more realistic perspective on social media (in the B2B space especially) than they're getting.

You're mostly looking at the opportunities in social media - what's your take on the threats?

Re: Social Media – Perspective and Predictions

Mark Hollander — Sat, 23 May 2009 14:59:53 -0000

What a breath of fresh air in an overhyped environment. It is all about ROI. The fact that you produce a product *for* the social media space and still have this view point adds even more credibility to approaching things with a "modicum of reservation."